Honey Badger eXcelerate Agent Attraction Invitation Scripts

Success in agent attraction is based on our ability to get a large number of people to consistently do a few simple things over an extended period of time.

Step 1: Be In A Hurry

This is psychological, people are attracted to people who have things going on. Your invitations will be shorter, have fewer questions, less resistance, and people will respect your time.

Warm Market Prospect

• “I don’t have a lot of time to talk, but it was really important that I reach you”
• “I have a million things going on, but I’m glad I caught you”
• “I’m running out the door, but I needed to talk to you real quick”

Cold Market Prospect

• “Now isn’t the time to get into this because I have an appointment coming up”
• “I only have a minute but I wanted to talk to you real quick”

Don’t focus on the exact words, just let people know you are busy and your time is short, but it was important for you to talk to them.

Step 2: Compliment The Prospect

This is critical. The sincere compliment opens the door to real communication and makes the prospect more agreeable about hearing what you have to say.

Warm Market Prospect

• “You’ve been very successful and I’ve always respected the way you’ve done business”
• “I noticed you sold {property address} over in {city}”
• “You’ve always been supportive of me and I really appreciate that”
• “You have a great mind for business and can see things other people don’t see”
• “For as long as I’ve known you, I’ve thought you were one of the best agents in our market”

Cold Market Prospect

• “You’ve been one of the best agents I’ve ever had the opportunity to work with”
• “I’ve been paying attention to your business and I have to say It’s impressive what you’ve accomplished”
• “I’ve been watching you and I’m super impressed with how you do business”
• “You seem to be serious about building your business the right way”

Step 3: Make The Invitation

There are 3 kinds of agent attraction approaches: Opportunity, Indirect, and Super Indirect.

Opportunity Approach

This is used for inviting people to learn more about an opportunity for THEM. This should only be used with people who know and respect you.

Warm Market Prospects

• “I’ve partnered with a marketing and implementation team generating a ton of business for me and to be honest I’m not sure I can handle all the business. Do you have enough bandwidth to do some extra deals, if it didn’t cost you anything?”
• “When you told me you wanted to sell x homes this year, were you serious?”
• “Are you still serious about growing your business this year?”
• “When I saw this business model you were one of the first people I thought of that would crush it with this.”

Step 4: If I, Would You?

This question is a powerful phrase that puts you in control and induces reciprocation. Psychologically, we are wired to respond positively when someone is doing something for us.

• “If I text/email you a short video showing you how it works, would you take a look at it?”
• “If I could get you an invitation to a private mastermind with some of the top agents from around the country, would you be available on _____-_____ dates?”
• “If I invited you to a special invitation-only webinar this Thursday at ____, would you attend?”
• “If I buy your lunch, would you come with me to a lunch and learn presentation this Thursday at noon?”
• “If I send you a video presentation about the company and the opportunity, would you poke holes in it for me?”

Step 5: Get the Commitment

When do you think you could watch the video for sure?

Be careful not to suggest a time for them. Just ask the question and wait for them to respond. This makes them think about their calendar commitments. When someone makes a commitment without you inducing it, they are way more likely to follow through.

Step 6: Confirm the Commitment

If they say they will watch it by Wednesday night, you would say: “So, if I called you Thursday morning, you’ll have seen it for sure, right?”

The key is that this is an appointment they’ve set, not an appointment you’ve set.

Step 7: Schedule the Next Call

What’s the best number for me to call?

Step 8: Get off the Phone

Remember, you’re in a hurry. The best thing to say is: “Great, we’ll talk to you then. Thanks again.”